Terms of Service

Last updated: 19 March 2026

These Terms of Service (“Terms”) govern your access to and use of the website willoknowsfootball.com and all related subscription services (collectively, the “Service”) operated by Automated Europe Limited, a company registered in England and Wales (“we”, “us”, “our”, “Willo Knows Football”).

By accessing the Service or purchasing a subscription, you agree to be bound by these Terms. If you do not agree, please do not use the Service.

1. About the Service

Willo Knows Football provides AI-assisted football betting tips and analysis delivered via a private Telegram group. The Service is operated for entertainment and informational purposes. We are not regulated by the Financial Conduct Authority (FCA) or the Gambling Commission as a betting operator. All tips and analysis are opinions and statistical assessments only; they do not constitute financial advice, investment advice, or any guarantee of profit.

2. Eligibility

You must be at least 18 years of age to use this Service. By agreeing to these Terms, you confirm that you are 18 or over. We reserve the right to terminate your account immediately if we have reason to believe you are under 18.

The Service is intended for use by persons located in the United Kingdom. If you access the Service from outside the UK, you are responsible for ensuring compliance with any applicable local laws.

3. Subscriptions and Payment

3.1 Subscription Plans. We offer monthly, annual, and lifetime subscription plans as described on our pricing page. Plan details, prices, and features are subject to change. We will give you reasonable notice of any changes.

3.2 Billing. Payments are processed by our third-party payment provider, Stripe. By subscribing, you authorise us (via Stripe) to charge the applicable fees to your chosen payment method on a recurring basis (monthly or annually, as applicable) until you cancel.

3.3 Price Changes. We may change subscription prices. We will notify you at least 30 days in advance of any price change. Continued use of the Service after the change takes effect constitutes your acceptance of the new price.

3.4 Lifetime Plans. A “Lifetime” subscription grants you access to the Service for as long as we continue to operate it, subject to these Terms. We do not guarantee any minimum operating period.

4. Cancellation and Refunds

4.1 Cancellation. You may cancel your subscription at any time. Cancellation takes effect at the end of the current billing period. You will retain access to the Service until that date.

4.2 No Refunds for Current Period. We do not offer refunds for the current billing period once it has commenced. This is standard practice for digital subscription services.

4.3 Consumer Right to Cancel (Distance Selling). Under the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013, you have a statutory right to cancel a contract for services within 14 days of purchase (the “cooling-off period”), without giving any reason. However, by purchasing a subscription and accessing the private Telegram group and tips content immediately, you expressly request that we begin providing the Service before the end of the cooling-off period. You acknowledge that by doing so you lose your right to a full refund under this statutory right once the Service has commenced. If you cancel within the 14-day period before you have accessed the Service, you are entitled to a full refund.

4.4 How to Cancel. You can cancel at any time through your account portal or by contacting us directly.

5. Access to the Service

Upon payment, we will provide you with an invite link to the private Telegram channel associated with your subscription tier. Access is personal to you and must not be shared with any other person. We reserve the right to revoke access if we believe your credentials are being shared.

We aim to deliver tips in accordance with our published schedule but do not guarantee any specific number of tips per week. We may pause or modify tip delivery without notice for operational, data, or model reasons.

6. Responsible Gambling

Sports betting involves financial risk. You should never bet more than you can afford to lose. Willo Knows Football is not responsible for any losses incurred as a result of following our tips or analysis. We strongly encourage responsible gambling and direct all users to:

If you believe you may have a gambling problem, please seek help immediately.

7. No Warranty and Disclaimer

The Service is provided on an “as is” and “as available” basis. We make no warranty, express or implied, that:

  • Any tip or prediction will be correct or profitable;
  • The Service will be uninterrupted, error-free, or secure;
  • Any past win rates or ROI figures indicate future performance.

Past performance does not guarantee future results. All performance statistics published on the website are based on tracked picks for the stated period and are provided for illustrative purposes only.

8. Limitation of Liability

To the fullest extent permitted by applicable law, Automated Europe Limited, its directors, employees, and affiliates shall not be liable for:

  • Any direct or indirect losses arising from betting or gambling activities undertaken in reliance on the Service;
  • Loss of profits, revenue, data, or business opportunity;
  • Any losses not caused by our breach of these Terms.

Nothing in these Terms limits or excludes our liability for death or personal injury caused by our negligence, fraud or fraudulent misrepresentation, or any other liability that cannot be excluded or limited under English law.

Where liability cannot be excluded, our total aggregate liability to you for any claim arising under or in connection with these Terms shall not exceed the total subscription fees paid by you to us in the 12 months preceding the claim.

9. Intellectual Property

All content on the website and within the Telegram group — including but not limited to text, data, analysis, tools, branding, logos, and AI model outputs — is the intellectual property of Automated Europe Limited or its licensors. You may not copy, reproduce, distribute, or create derivative works from any part of the Service without our prior written consent.

You may not screenshot, forward, or republish tips from the private Telegram group to any third party, whether for commercial purposes or otherwise.

10. Acceptable Use

You agree not to:

  • Share your access credentials or Telegram invite link with any other person;
  • Resell, sublicense, or commercially exploit the Service or any tips;
  • Use the Service for any unlawful purpose;
  • Attempt to reverse-engineer, scrape, or extract data from our platform or AI model;
  • Post or transmit any content that is offensive, abusive, or defamatory within any community space we provide.

Breach of this clause may result in immediate suspension or termination of your subscription without refund.

11. Third-Party Services

The Service relies on third-party platforms including Stripe (payment processing) and Telegram (content delivery). We are not responsible for the availability, terms, or conduct of these third-party services. Your use of such platforms is governed by their own terms of service and privacy policies.

12. Privacy and Data Protection

We process your personal data in accordance with our Privacy Policy, which forms part of these Terms. By using the Service, you consent to such processing. We comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

13. Changes to These Terms

We may update these Terms from time to time to reflect changes in our Service, legal requirements, or business practices. We will notify you of material changes by email or a prominent notice on the website at least 14 days before the changes take effect. Your continued use of the Service after that date will constitute acceptance of the updated Terms. If you do not agree to the updated Terms, you must cancel your subscription before the changes take effect.

14. Termination

We may suspend or terminate your access to the Service at any time if you breach these Terms, or for any other reason, by giving you reasonable notice. In the event of termination by us other than for your breach, we will provide a pro-rata refund of any unused prepaid subscription fees.

15. Governing Law and Disputes

These Terms and any dispute or claim arising out of or in connection with them (including non-contractual disputes or claims) shall be governed by and construed in accordance with the law of England and Wales.

If you have a complaint or dispute, please contact us first at the details below. We will endeavour to resolve any dispute informally. If we are unable to resolve it, both parties agree to submit to the exclusive jurisdiction of the courts of England and Wales.

As a consumer, you may also have the right to refer a dispute to an Alternative Dispute Resolution (ADR) body. For further information, visit the EU Online Dispute Resolution platform (note: this platform may have limited applicability post-Brexit, but is provided for reference).

16. Contact Us

If you have any questions about these Terms, please contact us:

Automated Europe Limited
Trading as: Willo Knows Football
Website: willoknowsfootball.com